Design is intelligence made visible
Alessandro Casciana – Art Direction and Design

Graphic Design and Art Direction based in  /  Karlsruhe, Germany
Multifaceted independent creative studio that directs and designs for a broad portfolio of clients. I am assigned by advertsising agencies as well as by brands, small and medium-sized enterprises.

I combine traditional graphic design elements with photography, art, and styling to create entirely unique visuals. My work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions.
I believe that good design is synonymous with systematic thinking, and demands an iterative, collaborative and concept-driven approach.
My specialization and passion is making complex ideas and information accessible to broad audiences.

Alessandro Casciana – multi-discipline Freelance Graphic Designer,
Creative Director and Brand Storyteller based in Karlsruhe.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
paul Rand

Feautured Art-Work / Cases

A good idea is strong enough to stand alone and is the key to an authentic design.
+++  Currently Under Construction  +++

Approach

Identity  /  Demanding Attention
The key to success is exceeding expectations and forming a confident
brand identity. It never happens by accident, everything is reasonable, well thought out and designed. I help my clients to have the courage of beeing different, to eliminate the fear of change and to embrace what makes
them stronger and more unique.
Art-Direction  /  Making People Care
Creativity is the common ground that we all get inspired by. Like all forms
of creativity graphic design should provoke a reaction and leave a lasting impression on the audience. Whether it’s a logo design, advertising campaign  or website design – a mediocre design concept drives away business.
As a dedicated designer I focus on developing intelligent and meaningful concept/design solutions that bring businesses
and consumers together.
Concept Development  /  Solving Problems Creatively
The path to a great design concept isn’t easy, because nothing good is easy.
It involves working out how to overcome obstacles, rather then how avoiding them. Tackling a problem from fresh perspectives leads to more interesting design and concept solutions.

What I do

Services  /  Core Competencies

■  Brand Positioning & Strategy
■  Brand Identity Design & Guidelines
■  Advertising & Media Campaigns
■  Logo Design
■  Print and Packaging Design
■  UX and digital design
■  Webdesign

About Me

Alessandro Casciana  /  Backround
I graduated with a BA Honours in Graphic and Communication Design
at the "Accademia di Belle Arti" University in Urbino, Italy in the late 90ies.

Right after that I worked as a Designer, Art- and Creative Director for several Advertising Agencies all over Germany, Italy, Switzerland and the United States. I left to start my own consultancy as a Freelance Graphic Designer, working directly for clients and advertising agencies. Meanwhile, I have more than 20 years of experience in the communication and advertising industry.

Each project I work on is an opportunity to do some amazing work that connects a businesses with it’s audience. I follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture and research your audience, competition, and the current market. I then explore intelligent and meaningful graphic design concepts that bridge the gap between your business and your consumer.

Availability

Creative Direction  /  On a freelance basis
I keep my timetable busy but I’m normally availabe to start a new project within 1-2 weeks  (bigger projects) or within 48 hours for smaller projects. If you have a project that you would like to discuss, please don’t hesitate to get in touch!

Get In Touch
I'm always open to new projects or freelance work.
Feel free to contact me for a proposal request or just to say hello!