Design is intelligence made visible
Alessandro Casciana – Art Direction and Design
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Graphic Design and Art Direction based in / Karlsruhe, Germany
Multifaceted independent creative studio that directs and designs for a broad portfolio of clients. I am assigned by advertsising agencies as well as by brands, small and medium-sized enterprises.
I combine traditional graphic design elements with photography, art, and styling to create entirely unique visuals. My work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. I believe that good design is synonymous with systematic thinking, and demands an iterative, collaborative and concept-driven approach. My specialization and passion is making complex ideas and information accessible to broad audiences. Alessandro Casciana – multi-discipline Freelance Graphic Designer, Creative Director and Brand Storyteller based in Karlsruhe. |
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. |
Feautured Art-Work / Cases
A good idea is strong enough to stand alone and is the key to an authentic design.
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Approach
Identity / Demanding Attention
The key to success is exceeding expectations and forming a confident brand identity. It never happens by accident, everything is reasonable, well thought out and designed. I help my clients to have the courage of beeing different, to eliminate the fear of change and to embrace what makes them stronger and more unique. Art-Direction / Making People Care
Creativity is the common ground that we all get inspired by. Like all forms of creativity graphic design should provoke a reaction and leave a lasting impression on the audience. Whether it’s a logo design, advertising campaign or website design – a mediocre design concept drives away business. As a dedicated designer I focus on developing intelligent and meaningful concept/design solutions that bring businesses and consumers together. Concept Development / Solving Problems Creatively
The path to a great design concept isn’t easy, because nothing good is easy. It involves working out how to overcome obstacles, rather then how avoiding them. Tackling a problem from fresh perspectives leads to more interesting design and concept solutions. |
What I doServices / Core Competencies
■ Brand Positioning & Strategy ■ Brand Identity Design & Guidelines ■ Advertising & Media Campaigns ■ Logo Design ■ Print and Packaging Design ■ UX and digital design ■ Webdesign |
About Me
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Alessandro Casciana / Backround
I graduated with a BA Honours in Graphic and Communication Design at the "Accademia di Belle Arti" University in Urbino, Italy in the late 90ies. Right after that I worked as a Designer, Art- and Creative Director for several Advertising Agencies all over Germany, Italy, Switzerland and the United States. I left to start my own consultancy as a Freelance Graphic Designer, working directly for clients and advertising agencies. Meanwhile, I have more than 20 years of experience in the communication and advertising industry. Each project I work on is an opportunity to do some amazing work that connects a businesses with it’s audience. I follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture and research your audience, competition, and the current market. I then explore intelligent and meaningful graphic design concepts that bridge the gap between your business and your consumer. Availability
Creative Direction / On a freelance basis
I keep my timetable busy but I’m normally availabe to start a new project within 1-2 weeks (bigger projects) or within 48 hours for smaller projects. If you have a project that you would like to discuss, please don’t hesitate to get in touch! |
Get In Touch
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I'm always open to new projects or freelance work.
Feel free to contact me for a proposal request or just to say hello! |